Cost per inbound paid callTypical $35-$60
Top $50-$100+
A Free Scorecard From
Which Column Are You In? Score Your Business Against Top Operators.
20 numbers on one page. The typical operator's range, the top operator's range, and a blank column for yours. Ten minutes at your desk and you'll know exactly where your business leaks money.
Send Me the Free ScorecardFrom the 2026 Carpet Cleaning Benchmark Report, featured in Cleanfax
The Gap
Same phone. Same trucks. Very different numbers.
Most owners can tell you last year's revenue. Very few can tell you these three. They decide whether more leads make you money or just make you busier.
01
Booking rate
New-customer calls that turn into booked jobs.
Typical operator25-35% at best
Top operators50%+, toward 60%
02
Average residential job
What the typical job is worth once you are in the home.
Typical operatorabout $180
Top operators$450-$600+
03
Repeat rate
How many customers come back without being chased.
Typical operator10-15% (by luck)
Top operators60%+
The row that starts arguments: top operators pay more per call and still pay less per customer.
Blended cost per booked jobTypical $120-$200
Top $40-$90
Top $40-$90
What You'll Get
One page that shows you exactly where your business stands.
Print it, fill it in, circle the gaps. It's built from the 2026 Carpet Cleaning Benchmark Report, the first benchmark set published for carpet cleaning.
On The Page
All 20 benchmarks, side by side
- Before the sale, during the sale and after the sale, plus the scoreboard
- Typical operator and top operator ranges for every row
- A blank "Your number" column to score yourself in one sitting
- Print-ready, free to share with your team
Start Here
The 6 numbers to track first
- Call-to-booking rate on new customers
- Marketing investment as a share of revenue
- New Google reviews per month
- Average residential job value
- Repeat rate
- Revenue per truck per year
How It Works
Three steps. Ten minutes. No software.
1
Fill in your number
Pull it from your CRM, call tracking and books. Don't know a number? Write a question mark. That blank is your first fix.
2
Circle the gaps
Circle every row where you sit closer to the typical column than the top-operator column.
3
Fix one row for 30 days
Pick one circled row, work it for a month, then fill the sheet in again and watch the column move.
Built by Carpet Cleaner Marketing Masters with 35+ years in the cleaning industry, from truck operator to franchisor to agency owner. The full report was featured in Cleanfax in October 2026.
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